How do you motivate children in 5,000 schools throughout England to cook healthy, wholesome food that contributes to their physical development and well-being?
By creating imaginative and inspiring food recipes (client, take a bow please) presented in an easy-to-read and engaging format that school leaders and helpers enjoy working with and come back for more.
Let's Get Cooking is a national network of cooking clubs across England, helping children, their families and the wider community to learn and develop new cooking skills.
Proportion Marketing have been involved in every step of the process; from handling the direct mail campaign inviting schools to sign up to become a cooking club; making up packs of marketing collateral used by schools once they establish a club; design, print and distribution of timely activity packs to get children cooking and increase their intake of nutritionally healthy food; and management and fulfillment of orders for branded goods available on the Let's Get Cooking website.
At the end of this five-year Lottery-funded programme, our work will have touched upon the lives of over a million individuals.